Top 5 Social Apps on Android in the UK: Q3 2024 Performance

In the third quarter of 2024, the leading social apps on Android in the United Kingdom showcased diverse trends in downloads, revenue, and active users. This analysis, provided by Sensor Tower, highlights the performance of TikTok, Threads, Instagram, Facebook, and X.

TikTok from TikTok Pte. Ltd. saw its weekly revenue peak at approximately $1.6M in late July, followed by a gradual decrease to around $1.3M by the end of September. Weekly downloads fluctuated, reaching a high of around 84K in late July, while maintaining an active user base of approximately 8.9M throughout the quarter.

Threads, developed by Instagram, maintained a steady growth in weekly downloads, peaking at about 79K in late September. Active users increased from about 1.1M in early July to over 1.2M by the end of the quarter, despite generating no revenue during this period.

Instagram experienced a modest increase in weekly revenue, reaching nearly $31K in early September. Downloads showed a declining trend, starting at around 49K and ending at approximately 44K. However, it maintained a stable active user base, closing the quarter with about 8.3M users.

Facebook by Meta Platforms, Inc. saw its weekly revenue rise steadily, peaking at approximately $43K at the end of September. Download numbers showed a decline from around 47K in late July to about 31K by the end of the quarter. Despite this, Facebook retained a robust active user base, exceeding 20M throughout the period.

X, from X Corp., witnessed a fluctuating revenue trend, ending the quarter at approximately $24.7K. Downloads decreased from about 32K in early August to around 16K by September's end. Active users also declined, from around 2.8M in early July to approximately 2.5M by the close of the quarter.

These insights are based on data from Sensor Tower, which provides a more comprehensive analysis of app performance across various metrics.